Thoughts on "Helvetica"

Helvetica is a documentary about the font Helvetica. The film traces the routes of the creation of this font, interviewing many graphic designers, as well as the actual creators of the font.

After an initially humorous beginning, the film struggles to become a documentary more about fonts and the bygone era of creating typeface, as well as the more current profession of digitally altering fonts for specific clients. At this point, the film becomes too long, trying to cover too many subjects than it can handle, which is sad, because the first part of the film is so entertaining.

My personal opinion is that this should have been limited to a short film of no more than 30 minutes, rather than a feature that is bound to precipitously lose audiences as it drags on.